Main Task: FC, CP, DPS Mock Ups

Main Task: Mood Board

Evaluation
This mood board is demonstrating my chosen genre for my magazine which is Hip Hop and R&B. All images show the representative of Hip Hop and R&B in different ways. I included various types of artist such as Jay Z, Lloyd Banks, 50 Cent, Rick Ross, Lil Wayne, Wiz Khalifa, Snoop Dogg and Trey Songz because they are the common artist know for the specific genre. I also included the dollars at the background because they are the main props that are used in their music videos; I also used the “Hip Hop” and the “Rap” symbol to signify the main genre of music I was doing.

Main Task: Case Study of a Publishing House

I have chosen ‘Conde Nast Digital’ to discuss because they do not do music magazines; they focus mainly o Fashion and Beauty magazines. They publish magazines such as Food and Health, Travel, Electronics< Bridal and Men Magazine. ‘Conde Nast Digital’ publishes a very famous magazine called GQ which is a magazine about men’s fashion. Other magazine they publish are Love, Glamour and Vogue magazine, these magazine target women of different ages, teenagers also read these magazines. Other magazines such as Easy Living, Brides and House & Garden would target older women or house wives, while Bride magazine would target married women or women about to get married. Apart from GQ and GQ style all other magazines published by Conde Nast Digital would influence women than men. The only men magazines they publish are GQ, GQ style and Wired. The magazine called Traveler has no specific gender it targets and can be families because the magazine talks about travelling. Every magazine Conde Nast Digital publishes targets different place which gives them a bigger audience and customers that would be interested because they do not target a particular place or people. Conde Nast Digital also advertises for clothing, cars, shoes, computers, drinks, shops, Baby materials phones and perfume companies such as Ford, New look, Dior, LG, Gap, MAC, Disaronno, Oris, Dorothy Perkins, Jo molone, Johnsons, Marriott, L’Oreal, Alfa Romeo, Calvin Klein, Bobby Brown, Contiki, Clinique and Debenhams. They would advertise these brands and companies through the magazines, they would also publish their websites which gives a chance for the targeted audience to view the advertised company or brand.

Main Task: Profiling your Audience

Sam is 21, lives and adores Hip Pop and R&B music; it informs his choice of friends, his hobbies, leisure time, attitude, sense of fashion and lifestyle. He engages with music 24/7, when he is not listening to music or watching music TV, he is making his own music or talking to friends about making music, attending concerts of his favourite musicians, playing instrumentals such as the guitar,piano, drums and he alsop composes music. He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He is a fashion trend setter in his peer group but he is heavily influenced by musical icon and scenes, Sam's music has affect the way he dresses and he likes to look like all the Hip Hop stars. Sam loves the live music experience, opting to go for a mixture of concerts and attend more festivals.He really likes artist like Jay Z, Neyo,Chris Brown and other Hip Hop and R&B artist. He studies Music in the University of Greenwich, although he loves his music he is also in sports, gaming, film and TV.

Main Task: Audience Research

1)What name do u prefer for my Hip Hop/ R&B music magazine? (Music, Hood or Beat 
2)What color do u prefer? (Black, white, or ice blue)
3)Name 2 artist u would like to read about in the magazine?
4)What other things would u like to read about in the magazine?
5)What kind of advertisement would u like to see in the magazine?
6)Would u like to know about current concerts and gigs going on?
7)Would u like to know what your favorite celebs have been up to?
8)Would you like to know about new albums?
9)Would you like to know about the secret behind our female celebs beauty?
10Drakes new album is out would u like to know more about the CD signing?
11)Would u like to hear about Kim Kardashian's exclusive butt?

From the answers my audience have given me, I have found out that I will have to use “BEAT” as my masthead. I would also have to use black as my colour scheme, I would have to use Lil Wayne and Rick Ross as my two other artist as my audience voted them. My audience said they would like to read about other thing in the magazine such as advertisement, some of my audience voted that they wanted to read about new technology such as phones and headphones some of them also said they would like to know about perfumes but many of them voted phones and headphone. My audience voted that they would like know about concerts and gigs currently going on. My audience also said they would like to know what their favourite celebrities have been up to which they have already chosen, they also insisted they would like to know about new album coming out. Both my male and female audience also wanted to know about the beauty behind their female celebrities, Drakes new album is out and my audience wanted to know about the CD signing which will be held in the UK. My audience also wanted to know about Kim Kardashian as well therefore she would also be included in my magazine.

Main Task:Double Page Spread Textual Analysis

Denotation:
The double page spread consist of a coloured photograph of a man dressed as a gentleman, the background is white with white balloons. A long shot shows his whole body from head to toe; he is standing up right looking away from the camera. The image covers the left side of the double page, the subject talks about him and what he has been doing.

Costume: The man is wearing a black suit and a white shirt which annotates that he is a grown man and responsible.
Props: He is holding a champaign in his right hand and a champaign glass in his left hand, this could annotate that he is a drunk and irresponsible. He also is wearing diamond ring on his pinkie.
Settings: The setting looks like a party with balloons and it could he a celebration about him.

Lighting: A high key lighting is used and we can see him and everything he is wearing can be seen.
NVC: His non verbal communication is showing that he is comfortable; he is holding the champaign glass like he is rich and he is having a good time.Audience: The target audience for this magazine is teenagers, teenager boys will like to be like him and to have a party like his. They will also like to have the same dress code as him. Girls will also like him because he is rich.

Main task: Contents Page Conventions Diagram