Sam is 21, lives and adores Hip Pop and R&B music; it informs his choice of friends, his hobbies, leisure time, attitude, sense of fashion and lifestyle. He engages with music 24/7, when he is not listening to music or watching music TV, he is making his own music or talking to friends about making music, attending concerts of his favourite musicians, playing instrumentals such as the guitar,piano, drums and he alsop composes music. He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He is a fashion trend setter in his peer group but he is heavily influenced by musical icon and scenes, Sam's music has affect the way he dresses and he likes to look like all the Hip Hop stars. Sam loves the live music experience, opting to go for a mixture of concerts and attend more festivals.He really likes artist like Jay Z, Neyo,Chris Brown and other Hip Hop and R&B artist. He studies Music in the University of Greenwich, although he loves his music he is also in sports, gaming, film and TV.
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